Urban Art Festival | Branding, Web

The Aim of the festival is to provide an empty space where artists can show their own creativity. Therefore we provided a system with blank canvases and invited some artists to be part of the branding.

The Art Direction and Design Guide was done by me and Kristina Reischl. After winning the Pitch, we had a really great Team to bring the whole concept to live.

https://urbanartfestival.org/

Urban Art Festival | Branding, Web

The Aim of the festival is to provide an empty space where artists can show their own creativity. Therefore we provided a system with blank canvases and invited some artists to be part of the branding.

The Art Direction and Design Guide was done by me and Kristina Reischl. After winning the Pitch, we had a really great Team to bring the whole concept to live.

https://urbanartfestival.org/

The Logo Creation was influenced by the walls as an three dimensional space. On one hand it should show the whole name, so you don’t have to put the name and the logo on the printed posters. But we have to came up with an shorter solution for the Web and Social Media. Therefore we created the letters UAFS, wich are really easy to remember.

The Finishing, Social Media, Programming was done by the team: Jan Adams, Leonora Bonjaku, Marcelino Zus, Sonja Zechner, Theresa Dachauer, Viktoria Sorko, Lena Geiregger, Christof Geramb, Kristina Reischl, Viktoria Rest.