Essen ohne Herbert | Branding
Once upon a time there was a pig. It was named “Herbert” like an old German man. Herbert was always happy and nobody knew why. Because he was so happy, nobody wanted to eat him. And if Herbert was not eaten, he still lives today.
Essen ohne Herbert | Branding
Once upon a time there was a pig. It was named “Herbert” like an old German man. Herbert was always happy and nobody knew why. Because he was so happy, nobody wanted to eat him. And if Herbert was not eaten, he still lives today.
We know why Herbert is so happy.
Why? Because we don’t eat him.
“Essen ohne Herbert” is a vegetarian restaurant with a focus group of young and urban people.
There are so many restaurants. All have different designs, but there is nothing that really stands out as a whole new concept. With this coorporate identity, consisting of posters, menus and business cards, a new kind of restaurant is opened.