Aurum | Typedesign, Editorial

It is a slab-serif font, with very striking size differences. This is suitable for headings which should be striking but still elegant. With the retro touch and straight lines, it perfectly meets the spirit of the time.

When viewed, you get a feeling of lightness and it is mainly used for typographic posters.

Aurum | Typedesign, Editorial

It is a slab-serif font, with very striking size differences. This is suitable for headings which should be striking but still elegant. With the retro touch and straight lines, it perfectly meets the spirit of the time.

When viewed, you get a feeling of lightness and it is mainly used for typographic posters.

In addition, a Speciman Book was developed. In order to display all the peculiarities of the font perfectly, the letters were printed large on tracing paper. The paper stylistically counteracts the size of the font so that the impression of lightness is retained.

Even if a wire-o binding looks simple in many cases, it is used here for perfect placement of the transparent pages. In addition, the 80ies charm of the font is conveyed further.

The text design is simple, but the spelling is very decorated, so that the type of font is emphasized.